Erin great article. Thank you for the research resource. It reminds me to add to my portfolio all of the Fortune businesses who were my clients as a National Acccount Manager in my former corporate career. It is great to see that coaching expertise trumps executive experience. At the same time my clients appreciate a coach who has business accumen and cross industry experience and appears to run their own business like a CEO.   You mentioned many coaches are challenged in running their own businesses.We can also be viewed as "executives" by being CEO's of our business. We can make sure our client correspondences and agreements are professionally written.  We can examplify integrity by doing what we promise when we promised. CEO's take the time to work on their business, to be visionaries. I schedule my W.O.M.B time weekly, "work on my business" to look for ways of constant improvement and to make sure it is well managed. Executives run their businesses from a set of core values, they define their culture. If coaches have team members or staff we have the opportunity to orient our team to our core values and build the behaviors that represent the business culture we want to achieve. By bringing expertise and executive presence into our coaching more executives will see us a viable coaches,

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