Research

LATEST TRENDS IN EXECUTIVE COACHING: 2020's Coming to an End, What's  Next?

What is the future of coaching? With 2020 nearly over, what will be the most likely trends in the executive coaching industry in 2021 - and beyond? What impact has the global pandemic had on the industry? How about the movement toward greater justice and equality?

Join Dr. Brian O. Underhill, Founder & CEO of CoachSource, along with J'Aimee Mission, Ph.D. for a webinar featuring the key findings of the 2020 Executive Coaching for Results Research Study.

Thursday, December 10th
10:00AM - 11:00AM PST


This session will explore areas such as the purpose of coaching, preferred coaching specialties, what happens during assignments, impact measurement, coaching fees, and future industry trends.

RSVP FOR THIS FREE WEBINAR HERE

Webinar attendees will receive a complimentary digital copy of the newly-published 2020 Executive Coaching for Results Research Study, written by Dr. Brian O. Underhill, Founder & CEO of CoachSource and J’Aimee Mission, Ph.D., also of CoachSource.

Note: 2020 Research Study Participants will receive an early digital copy ahead of the webinar.

About the Authors:

J'Aimee A. Mission, Ph.D. is a Research, Account Service, and Client Operations Manager for CoachSource, the world’s largest executive coaching firm. In this role, she partners with HR leaders and executives for the day-to-day strategic management of over 50 accounts, comprised of start-up to Fortune 500 Companies with global reach. She also oversees research projects, manages individual coaching engagements, and creates and/or streamlines coaching programs with her clients. Her work is in service of those ultimately touched by the decisions, products, and services that are impacted by the leaders whose development she has the privilege of supporting. She highly values and stands in her partnership with clients to ensure their shared success.

Brian is an industry-recognized expert in the design and management of worldwide executive coaching implementations, and a prominent author and speaker. He is the Founder of CoachSource and the Alexcel Group, and previously spent 10 years managing executive coaching operations for Marshall Goldsmith. Brian's most recent book is Mastering Executive Coaching (Routledge, 2019), co-edited with Marshall Goldsmith and Jonathan Passmore. Brian is also the author of Executive Coaching for Results: The Definitive Guide to Developing Organizational Leaders (Berrett Koehler, 2007).

 

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Ways to Get Your Copy of the 2018 Report
  • Current CoachSource clients may request a free copy of either report by contacting your Account Service Manager or your Engagement Manager. Need help? Contact us.
  • Potential CoachSource clients may request a free copy of either report by contacting your CoachSource Business Development contact. Need help? Contact us.
  • Via our Blog: The Full 2018 Report was released chapter by chapter on our CoachSource blog from March 2018 - February 2019.
  • By subscribing to our newsletter: You can access the Executive Summary version of the 2018 study by subscribing to the CoachSource newsletter above.
 

2013 Research Study
 
Our prior study in 2013 yielded valuable findings across industries and various company demographics, and was used to understand 2013 practices and the evolution of coaching since the first study. The 2013 study was co-authored by Brian O. Underhill, Ph.D., Kimcee McAnally, Ph.D. and Colleen Bastian, Ph.D. (CoachSource), Leslie Golay, MA (with Lowes, Inc. at the time), and Erica Desrosiers, Ph.D. and Michael Tuller, Ph.D. (both with PepsiCo at the time).
 

 
 
Our Book: Executive Coaching for Results

Our first research study was conducted in 2005 and the findings were published in the book Executive Coaching for Results: The Definitive Guide to Developing Organizational Leaders (Berrett-Koehler 2007). The book, co-authored by Brian O. Underhill, Ph.D., Kimcee McAnally, Ph.D. and John J. Koriath, Ph.D., also includes a Foreword written by Marshall Goldsmith and an Afterword by Richard Leider. Available on Amazon.com
 
 
 
 
 
2018 Report Table of Contents

* Full Report Only

Introduction

Study Methodology

High-Level Findings

Chapter 1: Coaching Overview

Length of Organizations’ Use of Coaches
Who is Receiving Coaching?
Purpose of Coaching
Perceptions of Coaching*
Senior Management Support*
Coaching’s Role in Executive Development*

Chapter 2: The Coaching Process
Duration of Coaching
Frequency of Coaching During an Engagement
How Coaching is Conducted & the Effectiveness of the Method*
Consistency of Coaching Processes*
Use of Instruments/Assessments*
Coaching Activities
Coaches Challenging Leaders

Chapter 3: Measuring Impact
Evaluating Satisfaction with Coach
Rating Results of a Typical Engagement
Means of Measuring Coaching Impact
Linking Coaching to Business Results*
Emotional Perceptions of Interactions*

Chapter 4: Coach Selection
Locating Coaches
Coach Selection Criteria
Coach Biographies
Certification of Coaches
Educational/Training Backgrounds of Coaches*
Turning Down Assignments*
Coaching Supervision

Chapter 5: Internal Support / Internal Coaching
Role of Leadership Development and Human Resources
Role of Boss
Internal Coaching
Internal vs. External Coaching Experience
Choice of Internal Versus External Coaches*
Challenges of Internal Coaches*

Chapter 6: Future Trends / Innovations / Fees
Future Trends
Region Versus Coaching Trends*
Innovation in Coaching*
Dollars Spent Per Executive*
Coaching Fees*

Conclusion

Acknowledgments

About the Researchers



Table of Figures
* Full Report Only

Figure 1. Number of Participants
Figure 2. Participant Geographic Distribution
Figure 3. Length of Coaching in Organizations
Figure 4. Organizations: Levels of Leaders Coached
Figure 5. Levels of Leaders Coached
Figure 6. Primary Purpose of Coaching
Figure 7. Changes in Purpose of Executive Coaching From 2013 to 2017
Figure 8. Perceptions in Coaching*
Figure 9. Senior Management Support*
Figure 10. CEO and Executive Endorsement of Coaching Over Time*
Figure 11. Coaching’s Role in Executive Development*
Figure 12. Duration of Coaching
Figure 13. Frequency of Coaching During an Engagement
Figure 14. Means of Conducting Coaching*
Figure 15. Effectiveness of Communication Methods*
Figure 16. Importance of Consistency in Coaching*
Figure 17. Use of Assessments (Part 1) *
Figure 18. Use of Assessments (Part 2) *
Figure 19. Coaching Activities    
Figure 20. Challenging Leaders
Figure 21. Evaluation of Satisfaction with Coach
Figure 22. Effectiveness of Engagement
Figure 23. Measuring Impact
Figure 24. Linking Executive Coaching to Business Results*
Figure 25. Positive and Negative Interactions*
Figure 26. Locating Coaches
Figure 27. Coach Selection Criteria
Figure 28. Coach Bio Appeal*
Figure 29. Influence of Certification
Figure 30. Coach Educational Background*
Figure 31. Perception of Educational Background in Marketplace*
Figure 32. Turning Down Assignments*
Figure 33. Likelihood to use a Coach Supervisor
Figure 34. Role of Leadership Development and Human Resources
Figure 35. Role of Boss
Figure 36. Years Coaching
Figure 37. Leader’s Preference of Coaches*
Figure 38. Challenges of Internal Coaches*
Figure 39. Trends in the Executive Coaching Industry (I of 2)
Figure 40. Trends in the Executive Coaching Industry (2 of 2)
Figure 41. Trends in the Executive Coaching Industry (Table)
Figure 42. Global Region Versus Trends (1 of 2) *
Figure 43. Global Region Versus Trends (2 of 2) *
Figure 44. Innovation in Coaching*
Figure 45. Dollars Spent Per Executive*
Figure 46. Who Pays For Coaching*
Figure 47. Coaching Wages (Organizations) *
Figure 48. Coaching Wages (Coaches) *
Figure 49. Coaching Wages by Gender (Coaches) *
Figure 50. Coaching Experience Versus Coaching Wages*
 

 

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